New Developments

Douglas Elliman’s Research + Analytics service supports new development projects with data driven insights from early planning through closing. Using proprietary market data, competitive analysis, sales trends, and pipeline projections, the team helps developers understand current conditions, position their projects strategically, and make informed decisions throughout the entire lifecycle of a development.

Douglas Elliman’s Planning + Design service helps shape a new development’s vision through strategic, hands-on support from experienced planning and design professionals. The in-house team works with architects, interior designers, and outside collaborators to create market-aligned floorplans, programming, budgets, and product guidance, turning market insights into tailored design recommendations that make properties desirable and cohesive from concept to delivery. 

Douglas Elliman’s Branding + Marketing service creates strategic storytelling and high-impact promotional campaigns to attract the right audiences to a new development. The team curates talent and uses expertise in photography, videography, renderings, interactive design, branding, public relations, media buying, digital marketing, and social media to build elevated marketing materials and widespread attention for projects from concept through closing. 

Douglas Elliman’s Sales + Operations service drives new development sales by providing lead generation, access to top agents, and full operational support from concept to closing. The team manages sales galleries, CRM setup, listing and inventory oversight, pricing strategy, traffic reporting, stacking plans, vendor recommendations, staffing, sales team training, international brokerage outreach, and contract negotiations to maximize project performance and sell units effectively.